Prettica Beauty - Our 'Why' - Founder's Story
Prettica Beauty: Our 'Why'
A Story of Resilience and Self-Expression
Before a life-threatening illness, makeup was never a priority for the founder of Prettica Beauty. A touch of mascara, a swipe of lip balm, a little concealer — that was enough.
Makeup became something more when the world saw only her illness. It transformed makeup into a tool for self-expression, a way to reclaim identity and confidence.
She fought through years of medical treatment, discovering the power of makeup to uplift her, making visible inner strength and beauty illness could never take away.
Today, healthier, our founder channels that experience into Prettica Beauty.
You're already beautiful, just being you. Makeup is a luxury, but fun. It’s a gift you give yourself, an extra expression of your true self.
Prettica Beauty is committed to making a difference too.
We donate 10% of our profits to support rare disease research, which receives little funding.
Indulge in luxury self-expression with Prettica Beauty — and help make the world a better place.